Google Analytics event tracking is an endlessly customizable feature of the platform that allows you to track specific user interactions with Labels, Categories, and Actions. The google analytics event tracking code generator will ask for the following fields: order number ID), name of the product, the item number (SKU), product category, price, and quantity. In the left-hand navigation, click “Tags”. Select “Universal Analytics as the “Tag Type” and enter your Tracking ID. In this Google analytics tutorial, we will be learning how to setup event tracking in Google analytics. It is useful to track file downloads, outbound links, button clicks, phone number clicks, email link clicks, and more on your pages. Click “New Tag” and name your tag. Taking a step back, from a high level that means you can track micro-interactions outside of your goal tracking. Google Analytics event tracking tracks anything that a user clicks on your website. And the almost-one-hour-long Youtube tutorial supports that statement. Event tracking is a powerful feature of Google Analytics that helps you to track custom events on your website. How to Use the Google Analytics Event Tracking Report . For that reason, many webmasters who aren’t heavily into analytics often eschew using Event Tracking because of its perceived complexity. Efficient tracking starts with a clear pre-set of goals to achieve. The Players module provides the ability to easily integrate Brightcove Players with Google Analytics. Create an event “Tag” that connects your trigger to a Google Analytics event. However, event tracking in Google Analytics 4 is a very extensive topic hence the length of the blog post is just proof of that. Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a much more advanced way than standard reports. This can include clicking phone numbers, email address, download links, sign-ups, form submissions, outbound links or any other calls-to-action. Event tracking in Google Analytics enables you to track interactions beyond pageviews because admit it, usually, those other interactions are what actually matters. But in the case of GA4, events are completely different and require a new set up since many of them come preconfigured now. Universal Analytics is not able to track events automatically (because they might differ on every site) and that’s where you (with Google Tag Manager) join the game. Event tracking on Google Analytics is your oar when it comes to measuring what’s happening on the page. Google Analytics Event tracking is an invaluable feature that allows you to record interactions with elements of your website which aren’t tracked by default within Google Analytics. Tracking is like rowing a boat although you control the oars without a destination you are lost. I expected it to be lengthy but not THAT MUCH. Phew! In the earlier legacy version of Google Analytics, every event needed to be configured separately either using the global site tag (gtg.js) or using Google Tag Manager (GTM). Track Events with Google Analytics 4 and Google Tag Manager: Final Words. An event is made up of the following components: Event… Read More »5 Best Practices for Event Tracking on Google Analytics (Photo credit: 2xecommerce.com) The Special Analytics event tracking universal Report Group on Electronic Commerce gathers the sales data. That was a long guide! 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